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On Sun, Aug 01, 2010 at 08:17:21AM +0100, tom wrote: > They're actually very cheap - they're called customers. > It normally takes someone with an IQ of 50 to work out what they > want from your web site: > Will I want to view a 10 minute flash about the company? No! > Will I want to spend 10 minutes searching the labyrinth of PR > information? No! > Thats 90% of most website binned. > Will I want to buy your product easily: Yes! Is there information about you that I want: Yes Do I have fast broadband / modern computer: probably not > So councils and universities should have clear short routes to > services, timetables etc and not 20,000 clicks through how the > metadata was defined and presented. > Will I want to find support info easily? Yes! see above. > Once you consider (honestly) how a 'customer' would like to use > your web site and make it easy for them - and make it accessible: do > this first - its a great lesson!!!! > On a slow broadband / 4 year old computer > You just have to imagine how a customer would like walk/click into > your 'shop' and make it easy for them. <Snip> Just had a look at www.teignbridge.gov.uk and wanted to find out about housing benefits: 2 clicks, and I was there: - Housing - Housing Benefit and Council Tax Benefit Bingo, all the information anyone would want Conversely I look at some other sites for "benefits" and I - Had to search using the available search engine - Had to allow scripts, And then nothing was available (until I scrolled down: presumably a clash between IE and Firefox) Then the whole issue of pdf / html: if I looking for information then the easiest answer would be to have an html of the appropriate data with the option of choosing pdf to save to disk.. oh well. We can but dream of cost-effectiveness Oddly enough my rule of thumb is that the more "glamorous" the site, the less practical the organisation. And car companies and coca-cola site top the list for me. (compare www.coca-cola.com / www.thecoca-colacompany.com with www.pepsico.com / www.pepsiusa.com) (Chinese sites are also heavily into flash) -- Henry Photocopies or faxes of my signature are not binding. This email has been signed with an electronic signature in accordance with subsection 7(3) of the Electronic Communications Act 2000. Digital Key Signature: GPG RSA 0xFB447AA1 Sun Aug 1 09:33:38 BST 2010
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